Clik here to view.
The Original ‘Vision in Action’ Brand
1963 That’s when the Avis Car Rental company and their innovative ad agency, Doyle Dane Bernbach, launched the now famous “We try harder.” campaign. It was an extremely successful campaign then. Ad...
View ArticleClik here to view.
The Right Way to Do Cause Marketing
Hats off to Dick’s Sporting Goods. Last Saturday, I (and many others) participated in a terrific charitable event at the Richmond Dick’s Sporting Goods store. Lots of talk these days about devising...
View ArticleClik here to view.
How the Little Vineyard Vines’ Brand Took Down Mighty Brooks Brothers
Want to see the power of smart, strategic branding? Just take a good look at a little company started by two brothers in Connecticut. Vineyard Vines. In my opinion, anyone who aspires to build a...
View ArticleClik here to view.
DIRECTV Campaign – So Good it Keeps You Wanting More
Love that DIRECTV television campaign. Classic final lines… “Don’t wake up in a roadside ditch,” and… “Don’t have a grandson with a dog collar,” and…. “Don’t reenact scenes from Platoon with Charlie...
View ArticleClik here to view.
Hurricane Day Reading
With Hurricane Sandy rolling through town on Monday and Big River battened down for the day, it was a good time to catch up on some reading. As the wind kicked up and the rain came down, I picked up...
View ArticleClik here to view.
Make Your Brand About Your “Why”
“We’re just a small organization, and we really need to build up our brand. But, we just don’t have the huge ad budgets that your big-time clients have.” How many times have I heard this refrain? It’s...
View ArticleClik here to view.
A Totally Cool User Experience
Driving to work this morning in the dreary rain, I was listening to the Marketplace Morning Report when I was startled into sudden consciousness. A twenty-eight-year-old man who saw himself as a music...
View ArticleClik here to view.
What Fred Learned From TED
A friend of mine is working to publicize the TEDx conference that is coming to Richmond in March. She asked me, “What’s your favorite TED talk?” That’s easy — Simon Sinek’s “How great leaders inspire...
View ArticleClik here to view.
Hertz Wins Gold in User Experience
So last Tuesday, I am experiencing the unfortunate — but typical — modern-day travel experience provided by the airlines. My flight to Wisconsin has been delayed because of mechanical failure. I have...
View ArticleClik here to view.
Great User Experience With A Bank? Really?
Last week, at the end of my blog about my terrific experience with Hertz, I invited you — my supportive readers — to provide examples of great experiences you’ve had with some of today’s brands....
View ArticleClik here to view.
Russell Wilson – A Lesson in Authentic Branding
If you’re a football fan – and even if you’re not – you may find yourself in a conversation that circles around the topic of NFL quarterbacks or maybe more specifically, the Seattle Seahawks. Then,...
View ArticleClik here to view.
Super Bowl Ads – How Oreo Changed the Game.
Wow! Four million bucks for a :30 ad? Seems like Super Bowl communications is only for the Super rich. Right? Maybe not. If you’re really smart and ready to do things differently, your brand can...
View ArticleClik here to view.
Authenticity on the Rocks
Authenticity is hot. It seems like consumers and customers are looking for the real story behind everything. Starbucks – we know the story. Zappos – we know the story. Chick-Fil-A – yep. Charles...
View ArticleClik here to view.
Weber’s Brand – Still Hot (And Here’s Why)
I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I...
View ArticleClik here to view.
Courageous Enough to Stand for Something
Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can...
View ArticleClik here to view.
Make Your Brand About Your “Why”
“We’re just a small organization, and we really need to build up our brand. But, we just don’t have the huge ad budgets that your big-time clients have.” How many times have I heard this refrain? It’s...
View ArticleClik here to view.
A Totally Cool User Experience
Driving to work this morning in the dreary rain, I was listening to the Marketplace Morning Report when I was startled into sudden consciousness. A twenty-eight-year-old man who saw himself as a music...
View ArticleClik here to view.
What Fred Learned From TED
A friend of mine is working to publicize the TEDx conference that is coming to Richmond in March. She asked me, “What’s your favorite TED talk?” That’s easy — Simon Sinek’s “How great leaders inspire...
View ArticleClik here to view.
Hertz Wins Gold in User Experience
So last Tuesday, I am experiencing the unfortunate — but typical — modern-day travel experience provided by the airlines. My flight to Wisconsin has been delayed because of mechanical failure. I have...
View ArticleClik here to view.
Great User Experience With A Bank? Really?
Last week, at the end of my blog about my terrific experience with Hertz, I invited you — my supportive readers — to provide examples of great experiences you’ve had with some of today’s brands....
View Article
